Just a small sample from the 100+ clients I've served

Learn more about my process and the kind of results I get for my clients.

The Playground

How I helped The Playground clarify their offering and sell more effectively through their website.


How I helped a recruitment agency go from complex & confusing to clear & persuasive.

Alberta Business Grants

How I helped Alberta Business Grants build a website that brings in qualified leads every day.


How I helped transform the Challenge Success website from clunky & confusing to clear, modern & user friendly.


How I helped a development agency get higher quality leads with clearer, more persuasive copy.


How I helped TaxExact convert over 32% of their landing page visitors.


How I helped a hypnosis company transform their apps into a cohesive e-commerce brand.

Quantum Squares

How I helped an energy bar brand relaunch their website with clarity & confidence.


How I helped a social analytics brand relaunch their website with clearer, conversion-optimized copy.

Want to work together on your website?

I’d love to hear from you! Tell me a bit about you, your business, and your website and I’ll be in touch within 24 hours or less.

I prefer working with small & medium-sized businesses like...

... but between you and me...

“In terms of performance, the impact speaks for itself – an impressive 40% increase in total sales”

"I had the pleasure of working with Annie on an email project during our peak season. Annie took charge of crafting marketing emails that not only captured the essence of our brand, but also elevated our communication to a premium and professional level.

In terms of performance, the impact speaks for itself – the emails resulted in an impressive 40% increase in total sales from email marketing compared to the previous year, which is a testament to the effectiveness of the content.

I highly recommend Annie for your copywriting needs. Her expertise, professionalism, and commitment to excellence are truly commendable."

Leroy Hite

Founder & CEO of Cutting Edge Firewood

Jamie Steenbakkers

COO @ BusyCo

For over a decade, I’ve written copy for brands like…

I’d love the opportunity to work with you next!

“Annie did an amazing job with the copy for our entire rebrand!”

“She worked on packaging, website, social and more. I would highly recommend Annie to anyone in the consumer space!”

Suraj Soda

Founder of WPMaintain

“Annie was amazing to work with - so helpful, patient and understanding”

"We hired Annie recently to revamp the copy on our homepage and service pages, which was written by me many years ago. 

Very quickly, Annie showed me where the gaps were and how content on our website could be improved with better page structure and messaging to match our target audience. 

After extensive customer research, Annie delivered an incredibly detailed document that outlined her findings and suggestions for copy improvements on our site. 

She helped review changes at each stage and gave advice over and above simply providing the content. It was an absolute pleasure working with Annie, and I can't wait to work with her again on our next project! 

Len Markidan

COO @ Podia

“The copy is working even better than expected”

“One of the marks of an extraordinary copywriter is that they will ask every question, read every resource and turn over every stone to deeply understand the audience they're writing for. 

Nobody has worked as hard as Annie to get into the heads of our customers, and it shows; the copy she has written -- and continues to write -- for us has been working even better than expected. 

She's the first copywriter I recommend to anyone who asks.”

Matthew Bischoff

Partner @ Lickability

“I’d work with her again in a heartbeat”

“Annie worked on all of the content strategy and copy for the brand-new Lickability.com. 

She was an absolute pleasure to work with, produced impeccable copy on-time and on-budget, and really took the time to get to know our company and voice. 

I recommend Annie for any copywriting project where you need a professional to get it right. And I’d work with her again in a heartbeat.”

Kit Pang

Founder @ BostonSpeaks

“Annie is 5 stars, all the way!”

I really enjoyed working with Annie and was blown away with her great communication skills and the deliverables that were given to us!

My business partner and I were looking to redesign our website with new copy that would convert more leads and speak true to our brand. Annie took the time and care to understand us and her work is flawless.

I'm one of those people that would only give 4 out of 5 stars even if the experience was already excellent. Annie is 5 stars, all the way!